When brands begin using social media or want to expand their buy instagram followers social presence, they have several problems to overcome. First, the number of networks available makes it hard to know which to use and secondly, with significant amounts of published content it is difficult to be noticed. The second is especially difficult when there are more than 6,000 tweets per second and 636 Facebook updates per second — not to mention thousands of other updates on other social media networks every minute. One knee-jerk reaction is to attempt to maintain an account on every platform as soon as it emerges. This is great if you have the team and bandwidth to consistently create content that feels native to the platform. However, most marketing teams are not yet at a place where they can maintain every single social platform and still excel. While it is important to save your business’ name and be nimble enough to launch and maintain multiple accounts, deciding which social networks your brand should really focus on takes understanding both your brand persona, demographic, and goals.
The next step is to know who your target audience is. Without this you will not be able to determine which network is right for you. Create a profile of your ideal customers and discover their habits on social media. This should include what they visit social media for,when they are logging into their accounts, buy instagram followers cheap and what type of content they share and like. Be sure to be very thorough in your research. There are a multitude of networks available, and while many people have an account on the big ones (Facebook, Twitter, LinkedIn, Pinterest, Google+), the networks might not be suitable for you (as Eat24 proved by quitting Facebook). However, an account on a smaller industry specific network (like Houzz for the interior design market) might be more worthwhile.
Another important aspect is to consider what influencers are sharing on the network. For instance, on a site like Houzz, most of the content is about interior designs and housing projects. So, if you want to share images of furniture or lifestyles, then this network is another one to check out. If you are looking to publish videos on Instagram, you should reconsider as it has a much lower engagement rate than images; however, a network like YouTube or Vimeo might be more suitable. Retailers might also find that they are better using a network like Pinterest where there is a 15% higher engagement between consumers and retailers.
Curation and remixing are going to become your new best friends. Curation refers to using the content created by others – such as user-generated photos or videos. Remixing means taking the content you already have and repackaging it to feel native for other platforms. You don’t have to reinvent the wheel each time you post. A great example of both curation and remixing can actually be found on SnapChat. With the launch of their new Discover function, publishers like buy instagram followers People just remixed their content to feel native to the SnapChat platform. And when it comes to ads on SnapChat, the user-generated sponsored stories curated by brands like Macy’s outperformed regular commercial-style ads (and were actually well-liked by users, something other platforms like Instagram and Tumblr have struggled with).