Dear Pete,  

After a few years of trying to sell the software with not much luck, we finally invested in a computer to run demos. The whole set up, with 19" flat screen monitor, was delivered for only $500. We should have done it years ago. We installed the demo software Thayer provided and had it up and running yesterday.

My employees can't keep their hands off it, and customers love it too. No longer will we answer their bird id questions - now they can just put the info into the computer and get the id themselves. Along with the song, comparison with other birds they thought it might be, and so much other info. And the quick link to The Birders Handbook answers all those other tought questions. We haven't found a single question we couldn't answer with the software. And it's a lot easier to play a bird song from the software than it is to put a Peterson Western Birdsongs in our CD player, find the right track, and try to hear it over the counter noise. We love it!

Bonnie Pope, Wild Birds Unlimited
San Luis Obispo, CA

Hi Pete,

I own the Backyard Bird Center in Kansas City and I promised to write an email about how I have the Guide to Birds of North America playing in my store. I have had a dramatic increase in sales of your product since the day we set up a new computer display for our customers. Here is what we did:

Like most small stores, our space is limited and adding a computer (even an old one) to have CD's and DVD's playing on was really not very convenient for us. I consulted my computer friend and he installed a new video card in our cash register/computer that enables us to play two different programs on two different monitors at the same time. I purchased an inexpensive flat panel monitor and hung it up like a picture frame next to our cash register. Each day we start up BNA and set it on a looping Flash Card style quiz. We then drag it over to the "display" monitor and let Petey do his thing. Your display box loaded with "Our Birds" Missouri, Birds of My Region and Birds of North America sits on our counter just under the monitor. We also display a copy of the Birder's Handbook with them to show what a great bonus is on each disc. Each employee has created a "Favorites" list and we often have one of those playing but we also use the Kansas City, MO Christmas Bird Count List as well as Missouri Birds.

It really is a wonderful product. Thank you for all of the hard work that you and your employees have put into BNA to make it such a valued product for our store.

Sincerely,
Mark McKellar
Owner, Backyard Bird Center
Kansas City, Missouri