Tips for Retail Stores
How to Sell More of Everything!
As Easy As 1-2-3!
Thayer Birding Software can easily bring your store into the 21st century!
Offer your customers an interactive, multi-media, fun experience
and, (like Arnold Sscharzenegger in the Terminator) they'll be back!
1. Fill your store with beautiful photos and songs of local birds
Set up a computer with a flat screen monitor in your store. New inexpensive technology makes this easy to do on a tight budget. Then, install your FREE Thayer Birding Software Gold Edition demo. Other retailers will tell you that the computer will pay for itself within a few months through increased sales.
"We find that having the software up and running in the store increases sales.
We have the quizzes running all of the time and it really grabs the customnr's attention."
Richard Tofflemire - Wild Bird Unlimited, Guelph, Ontario
2. "I saw a bird in my yard..."
Fumble through a book for the answer and you lose their interest (and a possible sale). Instead, walk them over to the computer and help them describe the bird using the Identification Wizard. Instantly, They will see and hear all of the possible birds fitting their description. Amaze them by identifying their bird! Now you've WOWed your customer!
3. Welcome to the world of multi-media sales!
Thayer Birding Software's Birds of North America Gold Edition is the most powerful selling tool in your store. Use this software to cross-market everything!
Demonstrating the DVD:
- Established you as an expert
- Engages your customer in conversation
- Enables you to cross-sell other items in your store
- Once your customer sees how easy it is to identify birds in their yard, they'll need seed, feeders, baths, houses, etc. to attract even more birds!
For example, the conversation might go like this: "Now that we've identified the Rose-breasted Grosbeak as the bird you saw, I would recomend this type of feeder to attract it. This is its favorite seed. Do you have a good binocular?
More tips from actual store owners...
Be Proactive! Any time someone is looking at the software, we approach them and ask "Have you ever seen this software before? It's great! Let me show you a few of the things it can do." If you do not walk up to the customer, you will not make the sale.
Set up a separate computer. You cannot use the same computer to display this software that you use to run the store. The birding software needs to be on a separate computer. We placed it on its own table at the end of the Bird Seed aisle - not at the checkout counter.
Get a Flat Screen monitor. The computer you use can be a few years old, but the monitor and the graphics should be the best. The eye-popping photos astonish customers.
"I saw a strange bird. What was it?" This question is your opportunity to take customers over to the computer and use the ID Wizard to identify their bird. Start by saying "Let's find out. We have a computer program that can help us. It identifies birds and a whole lot more." By the second or third time someone comes in and asks this question, their response is always "Oh, I just have to get this program!"
Leave the program focused on the last bird a customer asked about. The field guide view has photos, range maps, ID tips and more. Having a bird from our area displayed makes people stop and look at the screen. For us, this is more effective than having a flash card quiz or a screensaver running.
Tips from Pete Thayer...
Run your free copy of Guide to Birds of North America in your store on a 19" Flat Screen monitor. The computer itself can be a few years old, but the monitor makes all the difference. Check out deals at: www.Dell.com/smallbusiness
When demonstrating the program, always click on Filter at the top left part of the screen to show how easy it is to view just the birds from your state or province, even though all 970 species are on the Gold DVD.
Add a printer to your dedicated computer to print articles from The Birder's Handbook for your customers. There are 250 articles on birds and bird behavior plus articles on each of the 650 breeding birds of North America!
Best gift idea: Birds of My State or Province This handy DVD solves all your customer's gift giving needs! Have it on hand for gifts to out-of-state friends and relatives. Users choose any state or any province at the time they install the software on their computer.
The Thayer Birding Software Guide to Birds of North America is the most powerful selling tool in your store. Use this software to cross-market everything in your store! Once your customer sees how easy it is to identify birds in their yard, they'll need seed, feeders, baths, houses, etc. to attract even more birds!